SWAN Keep hope in humanity
Underdogs Studio | Case Studies | SWAN – Krwar dan Limanite | Keep Hope in Humanity
Post-pandemic, every brand suddenly remembered what “human” meant. But empathy isn’t a marketing trend. You either mean it, or you don’t. So we built something that did. Not another feel-good gesture for show but a digital experience designed to make people slow down, reconnect, and actually give a damn. A call to rise above individualism, with real-world impact through support for A.P.E.I.M., a non-profit working with individuals with intellectual disabilities in Mauritius.
The idea: “krwar dan limanite”. A simple, poetic message: “keep hope in humanity”. That became our north star. Not emotion for emotion’s sake but emotion that sparks action.
Flame Awards by Loerries 2025
- Silver award for Website Design, Applications & Platforms
- Silver award for Sustainable Development Goals & Communication
interactivity & motion
We designed the site to pause time or at least feel like it. Voice narration stirred concern. Parallax and motion kept users alert. Interactive cues guided them through the experience, step by step.
visual aesthetics & colour
We ditched SWAN’s corporate tone and went full storybook. Think: magical realism meets cut-paper theatre. A handmade feel. The color palette was intentionally restrained; black for depth and curiosity, gold for warmth and optimism. Not your typical yellow "cheerfulness”. We wanted a more premium option, more mature, more intentional.
Fully custom-coded. Every scroll, animation, and sound cue built to flow like a narrative. Chapters unfolded with purpose, nudging users toward reflection, then action. Less campaign, more conversation.
language
To truly connect, we built it all in Mauritian Creole. Copy, narration, every word. Because if you’re talking about humanity, speak the language people feel in.
The Outcome? This wasn’t just one of the best sites we’ve made. It is one of the most honest. A rare alignment of brand, craft, and purpose. Because when empathy’s real, it lands. And that’s when a brand stops talking at people and starts being one of them.
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