SWAN Up until this point
Underdogs Studio | OUR WORK | Case study | Swan Health
This campaign was designed for SWAN Protect Health, to put into light real life relatable situations that can happen to everyone in order to promote health insurance and why you should opt for a Health insurance plan from SWAN Insurance.
Flame Awards by Loerries 2025
- Silver award for print category
- Bronze award for integrated campaign category
challengesIt can happen to you
Putting forward real life emergencies that can happen to anyone to put into situation the need and importance of having health insurance.
That was the challenge set forward by SWAN insurance for this campaign.
approachInsurance is essential
Through a series of meticulous photo and video shoots where we’d recreate specific situations and complexities that can happen in daily life, we set off to create a series of content that would incite viewers to get an insurance as they picture themselves through the same situations and could experience similar issues.
resultshighly performing
The entire campaign generated more than 1.8M impressions on Facebook and also translated into 3,545 Link Clicks towards SWAN’s website. With a total of
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373,531 REACH
we note very positive reactions from users around this campaign and the situations put forward.
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