KFC MAURICE Action over words
Underdogs Studio | OUR WORK | Case study | Action over words
Do more by saying less
When KFC asked for something new to put forward their employees from the deaf community, we had to find a way of putting them in the spotlight and get others to understand and embrace their struggle.
challenges transforming offline actions into on-site efforts
How to get users from behind their screens to interact with the community and also ensure that this translates into tangible actions outside social media.
approach teaching msl, one sign at a time
Video is king when it comes to spreading maximum information in a limited time period and we made sure to maximise impact via a series of well-targeted content on social networks.
results time to order
On D-Day, an extraordinary event unfolded across all KFC restaurants as they embraced the power of Sign Language with an overwhelming response from the public with amazing figures on social media which transcribed into visits and purchases in-stores.
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