IMMERSUB Reimagined everything, pixel by pixel
Underdogs Studio | Case Studies | Immersub | Reimagined Everything, Pixel by Pixel
Immersub brings over 20 years of hands-on experience in ship husbandry and dry-docking. But you wouldn’t have known that from their old website - a digital relic that screamed “placeholder” more than presence. No design, no experience, no soul. So, we did what we do best: rolled up our sleeves and reimagined everything, pixel by pixel.
Flame Awards by Loerries 2025
- Bronze award for Website Design, Applications & Platforms
color scheme
Anchored in the refreshed brand guidelines, we leaned into dark navy for that deep-sea, high-tech vibe, balancing it with clean white zones for copy clarity. But we didn’t stop there. Turquoise accents were introduced to make CTAs pop and help users actually find their way around. We pulled in the brand’s free-flow graphic element, layered tone-on-tone, to give the site subtle texture without the visual noise.
interactivity & motion
Navigation had to feel fluid, not forced. We worked in purposeful animations, intuitive scroll effects, and hover states that whispered premium without yelling try-hard. Everything moves like water; smooth, elegant, and intentional.
The experience follows a linear, scroll-driven flow. Minimal navigation. Maximum immersion. Visuals were washed in a blue filter to amplify that sleek, futuristic tone because when you’re underwater, you don’t need clutter, you need clarity.
innovation & originality
We weren’t building another ship service site. We were crafting a cinematic interface; part luxury, part tech, all brand. It’s not just design. It’s immersion.
Verdict! immersub.com doesn’t just float, it dives deep into what a modern brand experience should feel like. Emotional, intentional, and unapologetically crafted to stand apart. Because in a sea of sameness, this one makes waves.
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