Ease of use may be invisible, but its absence sure isn’t. UBP IR 2020 is a state-of-the-art website that allies minimalism and interactivity.
The COVID-19 pandemic has accentuated the need for digital solutions and this is something UBP Group has more than understood. Approached with user experience in mind, what should have been a landing page or a regular digital flipbook came to be a full fledge website which breathes slickness and efficiency in its user interface.
Designing is about making the right decisions, juggling with and information and space. In the process you may have to slice through what should be and what could have been. Well, worry less, opt for digital and welcome in the magic combination of design and HTML5. That wouldn’t have been possible without the huge contribution of our brothers from Overwise on the conceptualisation and art direction.
That’s not substance you can quantify but there are things that you do that just make you proud of yourself. This one is definitely on the list.