The Bjorg brand was fairly new on the market back then and the challenge was getting users to discover it as understand what benefits they could reap from consuming bio products. We thus devised a campaign to introduce some of the products and then moved on to showcase how these could be used to create delicious sweet and savoury recipes that the users could also try at home.

This campaign obtained a total Reach of 2,392,657 from 197,888 users and generated 280,345 engagement.