Live the yellow side of life campaign brought Rauch Sparkling Juice closer to everyday life through authentic, visual storytelling. By showcasing the drink in relatable moments from beach days to community events, we positioned it as the sparkling choice for any occasion. 

The strategy combined engaging short-form videos, influencer collaborations, and social media ads to highlight its versatility and genuine appeal.

The campaign recorded 744,830 impressions, 188,311 people reached and 25,081 engagements.