Pickup trucks are a preferred choice of vehicle by many for their versatility and their durability, especially with our terrain and weather conditions. With the introduction of the Triton on the market, it was primordial to get the name out there and strike with a bang. This is exactly what we did with a campaign to present the vehicle and showcase all the right reasons why it is the ultimate pickup truck. To make sure the campaign had an optimal impact, we also integrated Eric Triton to the concept as an official ambassador since who better to drive a Triton than Eric Triton! The video, which presented the Triton under all angles, was a huge hit and allowed us to mark the minds of our targeted audience.