With a need to reinvent themselves and reach an audience that was locally based, L’Effet Mer was a whole new concept that combined delicious hotel food, outdoor live music and a gorgeous beach setting which was redesigned to allow visitors to be free and embrace the beach vibe. We did it all from scratch, from the visual persona to the lineup planning and we also created a series of videos to showcase the uniqueness of this concept and why it was the place to be. The success of this project was inherent within the first weeks of launching since every event was fully packed and the hotel found itself back on track with visitors every weekend even though borders were closed and no tourists were inland.